Sincere Sellers Don’t Take Themselves Too Seriously

By | November 7th, 2016|Categories: Sales Values, Storytelling|

Ron Burgundy was blending two delicious ingredients in the comic main course defining the characters Will Ferrell portrays in many of his films – arrogance and ignorance.  This works very well for entertainment value in movies like Anchorman, Blades of Glory, and Talladega Nights.  But arrogance and ignorance don’t play well for sellers or […]