SalesHood - Sales Enablement Platform
STEPS TO SUCCESS AT DOCUSIGN
Partner with Marketing
to curate content
Combine sales and
Prescribe the correct
content to each team
DocuSign is in hypergrowth mode. Its teams are distributed. The offering is broad covering many use cases in many industries. Getting the right content in the hands of their sellers was a top priority for their marketing team. With SalesHood in place for learning and coaching, it made sense to extend to content and communications. One of the big highlights of the story is the enablement contract and partnership that now exists between sales and marketing.
DocuSign streamlined their team's ability to find the right sales tools and content, at the right time. It is proven to accelerate deal sales cycles times for their teams. They deliver customer testimonials and sales playbooks relevant to the sales stage and industry. Teams view, rate, comment on the most useful content. Their teams are 100% aligned and they are seeing sales cycles shortening by 25%.
True alignment worked wonders for DocuSign.
Alignment of teams
Reduction in sales cycle time
Lift in average selling price
Here’s what you can do next
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