DOCUSIGN'S SALES TEAMS ARE 100% ENGAGED

DocuSign engages its teams all year round with targeted, mobile communications at kick-off events to just-in-time content in deals.

STEPS TO SUCCESS AT DOCUSIGN

  • Partner with Marketing
    to curate content

  • Combine sales and
    marketing content

  • Prescribe the correct
    content to each team

  • Measure content
    effectiveness

DocuSign is in hypergrowth mode. Its teams are distributed. The offering is broad covering many use cases in many industries. Getting the right content in the hands of their sellers was a top priority for their marketing team. With SalesHood in place for learning and coaching, it made sense to extend to content and communications. One of the big highlights of the story is the enablement contract and partnership that now exists between sales and marketing.

DocuSign streamlined their team's ability to find the right sales tools and content, at the right time. It is proven to accelerate deal sales cycles times for their teams. They deliver customer testimonials and sales playbooks relevant to the sales stage and industry. Teams view, rate, comment on the most useful content. Their teams are 100% aligned and they are seeing sales cycles shortening by 25%.

True alignment worked wonders for DocuSign.

  • Alignment of teams
  • Reduction in sales cycle time
  • Lift in average selling price

Here’s what you can do next

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WHEN DO YOU WANT TO LOOK UNDER HOOD?

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