SalesHood - Sales Enablement Platform


Bob Kruzner

Bob Kruzner, the former Director of Sales Enablement at ServiceMax, shares his tips and lessons learned from executing a sales whiteboard challenge with his teams. His tips and advice are very practical: Get sales leadership's buy-in and sponsorship and keep leadership engaged throughout the whole certification. Tie the certification challenge to a theme. Give clear guidance and instruction. Use scorecards to drive competitiveness.