ENABLEMENT MASTERY
Sales enablement is a company-wide initiative requiring a standard operating procedure supported by a clear outline of processes. Download The Enablement Process Map e-book that includes the process map and explanation of each of the five pillars of enablement.
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Endorsements
"Elay Cohen, one of the greatest minds in sales enablement, has captured a vast amount of knowledge from his experience over the years to give us the what, the why, and the how of this exciting industry. Enablement Mastery shares the pros and cons as well as the highs and lows of Elay's journey as a sales enablement leader. Cohen also provides valuable ideas and game plans to help others on their journey. It's rare you find a book that will be a reference for the future. This book has valuable insights and ideas on every page. A home run!"
"Elay is hands down the best enablement leader I've worked with over the years. Enablement Mastery is a proven playbook for CEOs and leadership teams to embrace if you want to transform culture by aligning and enabling teams at scale. Well done, Elay!"
"Elay Cohen is a legend in the sales enablement industry, and I wholeheartedly endorse Enablement Mastery. Anyone starting, or looking to improve, their sales learning function needs to read this book first."
"Enablement Mastery is awesome. As a CFO, enablement as a percentage of revenue is something I think about a lot and I believe every C-suite member should be an evangelist of enablement. Enablement Mastery is a great roadmap for companies to tie enablement strategies with company strategies versus being an afterthought."
"Elay has cracked the code on sales success for large hyper-growth companies. Elay's success as the former SVP of Sales Productivity at Salesforce and decades of experience working with some of the fastest growing technology companies make him the expert in the industry, as shown in Enablement Mastery. This book is filled with strategies and practical advice to help leaders solve their top growth challenges."
ENABLEMENT MASTERY
Elay Cohen is the CEO and co-founder of SalesHood. He is the former Senior Vice President of Sales Productivity at Salesforce. Elay was recognized as the “2011 Top Executive” and credited for creating and executing all of Salesforce’s sales training programs that accelerated its growth from $500M to a $3B+ enterprise. The innovating sales training and support delivered over these years by Elay’s team to thousands of sales professionals resulted in unprecedented hyper-growth. Elay authored the book SalesHood: How Winning Sales Managers Inspire Sales Teams To Succeed.
