SalesHood - Sales Enablement Platform

Meet our all-star team at SalesHood

Need your team engaged and delivering immediate value? Our consulting experts can help. We guide you every step of the way to ensure you exceed and surpass your revenue goals.



Elay Cohen is the CEO and co-founder of SalesHood. He is the former Senior Vice President of Sales Productivity at Salesforce. Elay was recognized as the “2011 Top Executive” and credited for creating and executing all of Salesforce’s sales training programs that accelerated its growth from $500M to a $3B+ enterprise. The innovating sales training and support delivered over these years by Elay’s team to thousands of sales professionals resulted in unprecedented hyper-growth. Elay authored the book SalesHood: How Winning Sales Managers Inspire Sales Teams To Succeed.



Arthur Do is a serial entrepreneur and co-founder of SalesHood. With a proven track record in managing and scaling all aspects of engineering operations, Arthur founded and is a technical architect of startups with over $400M combined exit valuation. Arthur was the Founder and Chief Architect at Fortify acquired by HP. Arthur was VP Engineering at Echosign acquired by Adobe, and Founder and CTO of Kinecta acquired by Stellent/Oracle.


Vice President Sales

Mr. Nick Sarles A collaborative executive leader who has developed business models, go to market strategies and sales playbooks to enable sales teams to define and sell into new software “categories”. Proven to have a motivational leadership style with a record of hiring, developing and retaining highly effective sales teams and a track record of growing the business in excess of 50% - 100% YoY.

Kelly Frey

Vice President Marketing



Mr. Arjun Gupta founded TeleSoft Partners in 1997 and serves as its Managing Director, Chief Believer and Managing Partner. Mr. Gupta has overseen investing in and helping build 60 technology companies to date, of which over 40 companies have gone public or been acquired. He has over 27 years of experience working with technology companies in venture capital, consulting and engineering roles. Mr. Gupta owns the NBA team, The Sacramento Kings.



Ms. Lindsey Armstrong is the Chief Operating Officer of, Inc. Ms. Armstrong holds over 31 years of sales and leadership experience at software companies, holding executive positions at Salesforce, Symantec Corp, VERITAS, Oracle and Openview. In addition to serving on SalesHood’s Board of Directors, Ms. Armstrong is on the Board of Directors at Bluewolf Corp, an IBM company, and an Advisory Board Member of Quester Venture Partnership.

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Led by CEO Elay Cohen who helped Salesforce’s enablement team catapult from $500 million to $3 billion in revenue, SalesHood helps our customers overcome sales challenges to exceed revenue goals. Our team of experts directs our clients from planning to launch with enablement strategies proven to work.