How and Why Veritiv Built an AI-Powered GTM Operating System

Sales enablement sits within Veritiv’s growth-marketing organization by design. Chris Bradley, CMO and Head of AI Transformation at Veritiv, joins SalesHood to share why his team retained ownership of enablement: to maintain control of content and brand, move GTM programs faster, and give leaders a clearer view of readiness and adoption.

Chris will discuss how Veritiv uses SalesHood to bring together content, training, GTM programs, AI-supported role play, and field execution. The conversation will cover how the team scales product and specialty training, supports distributor and supplier programs, helps new hires ramp faster, and uses content and readiness signals to keep teams aligned and accountable.

He’ll also share his perspective on the build-versus-buy decision in the AI era: what Veritiv chooses to build itself, what it looks for in a platform partner, and how AI can help turn GTM strategy into more consistent execution.