A lot of people bucket the term “enablement” in sales training. For Elay Cohen, it’s more than that. Enablement is how companies can go to market faster and grow their business faster by aligning their people, processes, and priorities. Elay is the CEO and co-founder of SalesHood, one of the leading sales enablement automation platforms, and author of the book, Enablement Mastery. He wrote the book to educate leaders and practitioners around how to elevate their thinking around enablement. Highlighting the pillars of successful organizations, he shares how leaders can create a learning culture and have everyone in their team align with their message.
Take the Lead podcast with Dr. Diane Hamilton
Mastering Enablement with Elay Cohen
May 8, 2019
About SalesHood
SalesHood is a global leader in AI-driven revenue enablement, on a mission to empower salespeople to sell smarter and faster. The SalesHood platform is purpose-built to deliver repeatable revenue by activating content, ramping readiness, personalizing buyer engagement, and measuring impact at scale.
Easy to use, fast to deploy, and consistently rated best-in-class for results and usability, SalesHood helps high-growth companies accelerate onboarding, improve rep performance, and drive in-quarter revenue growth. Trusted by leading teams at Copado, SmartRecruiters, and Frontline Education, SalesHood customers report win rate improvements of 50–200%, reduced coaching time for managers, and more selling time for sales teams.