About Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood a "software as a service" platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of salesforce.com's sales productivity programs that accelerated its growth from $500M to a $3B+ enterprise. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales professional resulted in unprecedented hypergrowth.

Sales Productivity, Best of 2016

By | January 7th, 2017|Categories: Culture, Sales Productivity|

2016 goes down as the year next generation sales productivity became more mainstream for sales, marketing, and customer teams. We saw huge investments by companies to make training, onboarding, and knowledge sharing more efficient and effective. We saw a rise in technology inspired sales training and sales onboarding with social learning, bite-sized content, and mobile-enabled best […]

2017 Productivity Dreams

By | December 27th, 2016|Categories: Managers, Sales Manager, Sales Productivity, Sales Values|

I reflect on 2016 with gratitude and appreciation for customers, partners, and friends embracing next generation sales productivity with us. Our innovations impact hundreds of thousands of people and billions of dollars of revenue.

As we look ahead at 2017, I dream of even more connectivity and connectedness within teams, across teams, and across companies. I dream […]

Mutual Plans, Win Rates, & Deal Certainty

By | December 12th, 2016|Categories: Sales Skills, Territory planning, Win-Loss|

When we use mutual plans in our sales pursuits to sell with champions and to validate next steps with economic buyers, magic happens. We increase our win-rates, deal certainty and forecast accuracy. Our champion’s willingness to co-create and co-own a mutual plan is the ultimate leading indicator that our deals will close.

A mutual plan is an agreed […]

Get Teams On Message Faster With Modern Sales Training

By | December 1st, 2016|Categories: Sales Teams, Sales Values|

How is your marketing department doing with that updated corporate pitch that’s set to be released at the beginning of the year?  What’s the plan to roll it out? How are you going to get everyone aligned on the latest messaging?

Getting teams on message with new corporate messages and presentations is a hard problem to solve […]