About Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood a "software as a service" platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of salesforce.com's sales productivity programs that accelerated its growth from $500M to a $3B+ enterprise. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales professional resulted in unprecedented hypergrowth.

The Sales Enablement Profession is On Fire

By | February 19th, 2017|Categories: Sales Skills|

It’s no secret, we’re experiencing a boom in the sales enablement profession. The market for sales enablement professionals is hot, hot, hot. Everyone wants an experienced enablement leader, and even more than one.

Why are sales enablement professionals so in demand and what problems do they solve for corporations?

Sales enablement professionals are a group of […]

Flip Your Pitch: Turn Every Sales Pitch Into A Winner

By | February 5th, 2017|Categories: Elevator Pitch, Sales Process, Sales Productivity, Sales Skills|

It’s time to flip our thinking about what a sales pitch is. First, a “sales pitch” isn’t a bad thing. Our prospects and customers expect a sales pitch in their buyer’s journey. Second, our buyer’s want us to be prepared and insightful.  When our buyers have questions they expect thoughtful […]

Product Managers Rock

By | February 5th, 2017|Categories: Design, Recruiting, SaaS|

My first job in San Francisco was a Product Manager role, moving to Silicon Valley from Toronto in 1999. I always loved building things. I took the job because I thought it would be a great way to learn from the best about technology, marketing, and Silicon Valley.

The first product we built was the Partner Portal […]

Sales Productivity, Best of 2016

By | January 7th, 2017|Categories: Culture, Sales Productivity|

2016 goes down as the year next generation sales productivity became more mainstream for sales, marketing, and customer teams. We saw huge investments by companies to make training, onboarding, and knowledge sharing more efficient and effective. We saw a rise in technology inspired sales training and sales onboarding with social learning, bite-sized content, and mobile-enabled best […]