Company Overview

Frontline Education has over 25 years of experience providing K-12 school districts in the U.S. with administrative and management solutions for HR, student health, special education, and business operations. Their goal is to help educators and administrators work more efficiently, so they can focus on students.

Challenge

Frontline’s sales teams faced inefficiencies using email for sales communication, leading to friction in deal cycles, wasted time searching for information, and a poor customer experience. Initial attempts to resolve this with a basic content repository fell short, as it couldn’t personalize content for different buying teams with varied needs.

Solution

Frontline adopted SalesHood’s Digital Sales Rooms (DSRs) to centralize and personalize sales content. DSRs allowed sellers to create tailored sites for each deal, featuring content, meeting recordings, pricing details, and communication tools. A small pilot group led the rollout, driving adoption through peer excitement and training.

Benefits

• Efficiency: The sales teams spends less time searching for information and more time selling.
• Personalization: Tailored buyer experiences through customized content, videos, and call transcriptions.
• Collaboration: Prospects access information at their convenience, while sellers update content dynamically.
• Data-Driven Insights: Engagement analytics help optimize content and measure deal health.
• Shortened Deal Cycles: Streamlined processes and reduced friction improve close rates.

Client Testimonials

Conclusion

Of all the solutions they considered, Frontline Education landed on SalesHood’s Revenue Enablement Platform because they saw it as the straightest line between getting content organized in the hands of our sellers, so they can go make an impact.

Going forward, Frontline Education expects to continue refining its sales enablement content and sales processes based on the insightful data that Digital Sales Rooms provide them.