Deal win video stories are a great way to institutionalize sales knowledge and close more sales. Why do many companies wait until a kickoff event to invest the time to prioritize capturing win stories? It’s really easy and super efficient these days to do it as scale with mobile and video technologies available like SalesHood. If you look at the data across billions of videos watching seconds in SalesHood, sales generated win stories have high engagement. The high engagement results in improvements in time to productivity, time to ramp and revenues. The deal win story videos are excellent sources of sales motivation, sales education and deal strategy. 

Getting Started Tips

Here are the tips to getting started and building a culture and cadence of deal win stories:

1. Get leadership buy-in and support
2. Have sales leaders and sales managers nominate deals
3. Create an incentive
4. Some companies make it mandatory and you don’t get paid until you record your deal win
5. Define the sales process questions you want your sellers to follow when recording their deal win stories
6. Measure the impact of deal win stories on time to productivity and sales performane to gage which stories are making an impact and which ones are not

How To Use Deal Win Stories In Your Enablement Programs

Here are three ways you can use your deal win stories in your enablement programs.

1. Organize and curate in your sales content library. Have the videos be organized by product, segment and vertical. Make it easy for your sales people to find them. 
2. Use the video deal win stories in your onboarding. The stories and content are gold for new hires. Make it part of their new hire experience to hear from top sellers. You can initiative a challenge where the new hires vote on the top ones and then the top rated stories are followed by actual live sessions in onboarding.
3. Tag the deal win stories so they show up in your sales automation systems. Prescribe the stories to show up just-in-time in your sales system after a sales person creates an opportunity or starts filling in some qualification data. 

TransNational Success Story

You can listen to to Michele Schmuhl from Transnational share how her and her team are using deal win stories to close more sales by motivating and educating her sales teams in a fun, engaging way.  The have over 650 deal win stories in their library. “Our deal wins speak to our culture. It gives our teams all the information and sales content they need at their finger tips where ever they are.”

If you’d like some help to launch a deal win story program, please start by reviewing our knowledge base or reach out to us for help. We’d love to help you build this into your sales culture and sales cadence.

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