How To Scale A “Deal Wins” Program
- by Elay Cohen
- November 1, 2021
SalesHood - Sales Enablement Platform
Deal win video stories are a great way to institutionalize sales knowledge and close more sales. It’s really easy and super efficient these days to capture win stories at scale with mobile and video technologies, like SalesHood. If you look at the data across billions of videos watching seconds within our customer community, sales generated win stories have high engagement and consumption. The high engagement results in improvements in time to productivity and time to ramp.
Deal win story videos are excellent sources of sales motivation, sales education and deal strategy.
Here are proven tips to getting started and building a winning sales culture with a deal win stories program.
Here are three ways you can use your deal win stories in your enablement programs.
Listen to to Michele Schmuhl from Transnational share how her and her team are using deal win stories to close more sales by motivating and educating her sales teams in a fun, engaging way. The have over 650 deal win stories in their library. “Our deal wins speak to our culture. It gives our teams all the information and sales content they need at their finger tips where ever they are.”
Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a SaaS sales enablement platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of Salesforce's sales productivity programs that accelerated its growth from $500M to $3B+ in revenue. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales reps resulted in unprecedented hypergrowth. He also created the Partner Relationship Management (PRM) category.
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