SalesHood - Sales Enablement Platform

There are many Sales Enablement software companies around these days. How do you know which Sales Enablement system is right for you and your business? How do you know which Sales Enablement Platform will be adopted by your sales teams and sales managers? How do you know which Sales Enablement Software will achieve your revenue goals? As sales enablement leaders, it’s our job to ensure we have bottom-up and top-down alignment and buy-in of our Sales Enablement systems, tools and processes. We do this by running a Sales Enablement Platform trial before we buy.

 

As the Sales Enablement industry matures, just like Customer Relationship Management (CRM) in the 2000s, buyers are looking for ways to try Sales Enablement Platform before they buy. That’s the SaaS way of doing business. We recommend you ask every Sales Enablement Software vendor to run a trial before you buy. 

 

Sales Enablement Trial Process

As a potential buyer of sales enablement software, here’s what we recommend you do to run a real Sales Enablement trial process.

 

  1. Pick a real revenue problem to solve
  2. Pick a team to engage in your trial
  3. Create content that is intended to solve that revenue problem
  4. Publish the content in the Sales Enablement Software
  5. Invite your team to engage and interact with the content by training them and coaching them using the Sales Enablement software
  6. Have your teams practice and be assessed
  7. Reinforce the process with coaching and content sharing
  8. Measure engagement and collect feedback

 

You should be able to execute this trial in seven days. The goal is to test usability and engagement for managers, sales managers, salespeople and marketers. A Sales Enablement Platform needs to align sales and marketing by bringing everyone together in a sales enablement. 

 

Sales Enablement Trial Examples

 

Here are five sales enablement trials you can run using SalesHood. They are relevant and practical. Your teams will get value. By running one of these sales enablement software trial ideas with one of your teams, you’ll quickly know if the system you’re testing out is right for you and your culture.

 

Territory Planning: Have your sales team review your territory planning coaching video and template. Have everyone record their territory plan then review and score each other.  

 

Elevator Pitch Practice: Record your gold standard elevator pitch. Have your sales team review the elevator pitch coaching video. Have everyone record their own elevator pitch, then review and score each other. Create a leaderboard of top pitches. Then, have your teams search and find pitches using in the Library to see how easy it is to share best practices.

 

VoiceMail Practice: Record your gold standard voicemail and script. Have your sales team review the voicemail coaching video. Have everyone record their own voice mail then review and score each other. Create a leaderboard of top voice mails. Then, have your teams search and find elevator pitches using speed to text capabilities in the Library to see how easy it is to share best practices.

 

Email Writing Practice: Share email templates by persona and role. Have your sales team review the email coaching video and templates. Have everyone be assessed by sharing their best email for your tip buyer personas and then |review and score each other’s emails. Create a leaderboard of top emails.Then, have your teams search and find in the Library email templates to use in their prospecting outreach and cadence.  

 

Objection Handling Practice: Pick your most challenging objection in your sales cycle. Record the gold standard way to handle that objection. Have your sales team review the gold-standard objection handling technique video. Have everyone record their own version of how they’d handle the objection. then review and score each other. Create a leaderboard of top ways to handle that tough objection. Then, have your teams search and find the objection using speed to text capabilities in the Library to see how easy it is to share best practices.

 

Customer Storytelling Practice: Challenge everyone in the trial to pick a customer story they know, or don’t know, and record their version of it. Give your sales team a storytelling framework. Record the gold standard way to tell a compelling customer story.  Have your sales team watch the customer story example. Have everyone record their own version of a customer story, then review and score each other. Create a leaderboard of top customer stories. Then, have your team search and find the customer story  using speed to text capabilities. For example, have them search by company name, industry or by use case 

 

Start Your Sales Enablement Trial Today

 

We’d love to help guide you through your evaluation process of buying Sales Enablement Software. Watch the video and then request a trial today. Click here to run your free SalesHood Trial. Don’t buy Sales Enablement Software without running a trial to see how well the technology will fit with your company culture, go-to-market needs and overall rhythm of the business. 

About the Author
Elay Cohen

Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a SaaS sales enablement platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of Salesforce's sales productivity programs that accelerated its growth from $300M to $3B+ in revenue. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales reps resulted in unprecedented hypergrowth. He also created the Partner Relationship Management (PRM) category.

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