SalesHood - How to Win Your Employees' Trust

Be transparent.

We need to be clear on why we’re asking our teams to focus on their priorities and goals. Leaders should openly share metrics and performance about how the business is doing. For example, every week I record a video sharing with my team how we’re doing against all of company metrics like revenue, bookings, pipeline generated, net promoter score and customer satisfaction.

Be authentic.

Always tell people the truth. Look people in the eyes when you’re speaking with them. Speak from the heart. Offer genuine support and feedback. Share personal stories. For me this looks like walking around the office asking people how they’re doing and what they’re working on and offering up assistance. Folks know I mean it and it goes a long way to build trust.

Be consistent.

Trust is built on consistency. Teams want to know they can depend on their leaders to be there for them. Consistency refers to communications, actions and feedback. For example, every week we have an “all hands” company meeting and we check-in with each other by sharing wins, goals, successes and gratitude. We don’t miss a week.

Be approachable.

Leaders should make time for open forums and town hall style conversations. Leaders are coachable too. The best leaders make time to listen to their teams and are open to feedback to suggestions and improvements. I’ll send out note letting our team know when I have open times on my calendar. I offer the opportunity for one-on-one time to anyone in my company, anytime.

Be empowering.

The best leaders build trust by distributing creativity and decision-making to individual contributors and managers. When teams are empowered to innovate they are energized to exceed goals resulting in loyalty and trust. I’m a very curious leader and I ask a lot of open-ended questions to help inspire fresh thinking and ownership of solving problems.

About the Author

Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a SaaS sales enablement platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of Salesforce's sales productivity programs that accelerated its growth from $500M to $3B+ in revenue. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales reps resulted in unprecedented hypergrowth. He also created the Partner Relationship Management (PRM) category.

Learn Together. Sell Smarter.

See It In Action

Watch Demo