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Director of Marketing (San Francisco/Bay Area)

SalesHood’s Revenue Enablement Platform guides sellers on what to do and what to share, delivering highly personalized selling, coaching and training experiences. Our mission at SalesHood is to empower millions of salespeople to sell better. SalesHood is the must have sales solution to empower high performing sales teams to improve sales productivity. Our customers realize lifts in participation rates, win-rates and deal size.

Description

As our Director of Marketing, you will lead the function and team. You’re a growth marketer responsible for digital marketing, demand creation strategies and pipeline generation.. You’re creative, resourceful and scrappy. You have experience building new SaaS categories and you have direct experience marketing sales tech software solutions. You have a proven track record accelerating pipeline growth with repeatable marketing plays. You will define and execute SalesHood’s repeatable demand creation marketing playbook. You’re passionate about sales enablement.

Responsibility

• Develop and execute marketing, demand generation and ABM campaigns to strategically increase pipeline for new customer acquisition.
• Develop and execute effective digital marketing campaigns, including website, email marketing, social media, paid advertising, and content marketing for top, middle and bottom of the funnel.
• Oversee a best-in-class social, digital, SEO web and website presence that drives awareness, engagement, purchase and referrals.
• Develop strategies to work with sales to execute and run campaigns helping to create demand and contribute to sales quota attainment.
• Work with product management to execute marketing campaigns for new product launches.
• Establish KPIs for all marketing programs and track performance to ensure marketing strategies and campaigns are successful and deliver expected business outcomes.
• Manage the marketing budget and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor’s or Master degree in marketing or related discipline; MBA preferred
• 5+ years of marketing experience in salestech or martech industry
• Proven SaaS marketing experience carrying out marketing efforts, demand generation, digital, content marketing, field marketing and product marketing
• Strong communication and writing skills
• Entrepreneurial and work well in a rapidly changing environment
• Creative and innovative
• Experience working cross-functionally to ensure marketing programs are in line with company objectives
• Ability to tie marketing investment & performance to sales pipeline results
• Hands on experience with Salesforce, Hubspot and WordPress
• Hands on experience with the latest AI SDR technologies

To apply for this role, please email the CEO at SalesHood or send a LinkedIn message introducing yourself.

If you don’t live in the San Francisco / Bay Area, please don’t apply for this position.