The Aragon Research Globe™ for Sales Enablement Platforms, 2024 examines 16 prominent providers within a market category where the incorporation of Generative AI and LLMs is set to empower the emergence of Intelligent Sales Assistants. These assistants are designed to expedite the tasks of sales teams by automating numerous daily responsibilities related to content management and communication with both prospects and customers.

Sales Enablement Platform (SEP) technologies serve as comprehensive solutions for managing various aspects and touchpoints of the sales process. Functioning in collaboration with Customer Relationship Management (CRM) platforms, SEPs essentially serve as digital work hubs for sales professionals. Currently, the Sales Enablement market is on the brink of transformation, displaying ongoing growth, increased investment, and a compelling utility that some enterprises have yet to explore.

Aragon Research anticipates a significant shift by 2025, with 65% of SEP providers incorporating intelligent sales assistants into their technologies. The advent of Generative AI facilitates the creation of interfaces that assist sales teams in automating content management and communication cadences. This newfound intelligence enables sales teams to enhance productivity and adaptability. Notably, the diverse capabilities offered by different providers will likely drive further consolidation within the market.

“By integrating AI into Sales Enablement solutions, the providers overviewed by Aragon Research are not just adapting to change, they are driving it,” said Jim Lundy, Founder and CEO of Aragon Research. “The Sales Enablement market continues to evolve and change, as more providers continue to innovate.”

The report meticulously analyzes 16 notable providers in this space, including:

Allego, Bigtincan, Conquer, Highspot, MindTickle, Mediafly, Outreach, Pitcher, RevenueGrid, Revenue.IO, SalesHood, Salesloft, Seismic, Showpad, vablet, and VanillaSoft.

SOURCE Aragon Research