A lot of people bucket the term “enablement” in sales training. For Elay Cohen, it’s more than that. Enablement is how companies can go to market faster and grow their business faster by aligning their people, processes, and priorities. Elay is the CEO and co-founder of SalesHood, one of the leading sales enablement automation platforms, and author of the book, Enablement Mastery. He wrote the book to educate leaders and practitioners around how to elevate their thinking around enablement. Highlighting the pillars of successful organizations, he shares how leaders can create a learning culture and have everyone in their team align with their message.