Is Your Sales Enablement Is Working? - Sales & Marketing Magazine

To Supercharge Performance, Introduce Peer-to-Peer Into Your Sales Enablement

  • Association for Talent Development
  • September 23, 2022

The power of learning from one’s peers is the foundation of building a winning sales culture. In fact, the secret to sales enablement excellence is the rapid development of competence and confidence through peer-to-peer coaching and knowledge sharing.

As a powerful development tool, peer-to-peer learning breaks through some common barriers to skill-building. Rather than take a course built by outside experts they’ve never met or who have no idea about the daily challenges of selling their company’s products and services, revenue teams are more successful when they learn from and share best practices with each other.

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