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Below is all the latest articles written by our CEO, Elay Cohen.
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November 2018
Competitive Playbooks and Battle Cards
The way to improve competitive win rates is to create competitive playbooks and battle cards reinforced with training and certification. Find out how to crush the competition on every deal, every time. Create a [...]
October 2018
Crowdsource Win Stories Before Sales Kickoffs
A proven way to fast start your year and to make your kickoff more engaging is to crowdsource win stories before sales kickoffs. Don't wait. Jake Hofwegen (SVP Revenue Operations & Strategy) decided that he and [...]
Nine Ways To Make Your Kickoff Amazing
Here are nine ways to make your sales kickoff events amazing. Our proven strategies and tactics will make your sales kickoff event more impactful and engaging. Follow these best practices and you'll be recognized [...]
September 2018
The Best Agenda for Sales Kickoffs in 2019
Sales kickoffs serve a dual purpose: to celebrate the past year of success and to set the tone and goals for the new year. It’s important to create a kickoff and agenda that’s the [...]
August 2018
How To Create Compelling Events With Our Buyers
How to create compelling events with our buyers is on the top of the priority list for every head of sales. Who doesn’t want to improve forecast accuracy, close bigger deals faster, and create [...]
July 2018
Guiding Principles for Sales Content and Communications
There are guiding principles for sales content and communications that are attention grabbing, impactful and proven. There is a secret to getting your words heard, understood, and then re-shared. This blog is an excerpt from [...]
June 2018
Fast Start The Quarter With Enablement and Coaching
Fast start the quarter with enablement and coaching. Turn the first few days and weeks of a quarter into a real competitive advantage. Celebrate our successes from the last quarter, take a short breather, [...]
April 2018
What Should Be In Your Sales Content Library?
We live in an era where people expect a dynamic sales content library that's searchable and personalized with recommendations. The old static file repository of materials is not how we should be thinking of [...]
First 90 Days In A Sales Enablement Role
If you’re new to the role of sales enablement or in your first ninety days in a new sales enablement role, here’s a list of fifteen activities I would do if I were you: [...]
March 2018
The Discipline of Sales Activity Metrics
Many CEOs, CROs, and VP Sales are telling me that they're not seeing the discipline of sales activity metrics in their businesses. Our salespeople aren't doing enough of the right sales activities and their [...]