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Below is all the latest articles written by our CEO, Elay Cohen.
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April 2019
Tips To Staff Sales Enablement Teams
It’s amazing how many emails and texts I get from sales leaders or CEOs looking for sales enablement professional referrals and tips to staff sales enablement teams. The sales enablement profession is relatively new. [...]
The Whiteboard Challenge: ServiceMax’s Own March Madness
How a simple competition changed enablement training at ServiceMax By Bob Kruzner Sales training is essential to creating successful sales teams, but how do you effectively enable an entire sales team, and do it [...]
February 2019
Delivering Compelling Technology Sales Demonstrations
Delivering compelling technology sales demonstrations is not easy. How to plan and host compelling sales demonstrations is really hard work. It’s takes planning, research, creativity, patience and curiosity. It takes excellent communication skills. It [...]
January 2019
Eight Proven Ways To Increase Salesforce Adoption
Companies are spending billions of dollars buying and implementing Salesforce cloud-based software. Why are companies and leaders still struggling to increase adoption and value? Teams are not properly trained and motivated to use Salesforce [...]
November 2018
Account Collaboration and Strategic Account Planning With Video
Account Collaboration and Strategic Account Planning with video is a very efficient and effective way to align a team and deliver great value to your customers. Last week, I needed to quickly get up [...]
How To Crush The Competition With Video Role Playing
We get asked all the time: How to crush the competition with battle cards and role-playing? The way to improve competitive win rates is to create competitive playbooks and battle cards reinforced with training [...]
October 2018
Crowdsource Win Stories Before Sales Kickoffs
A proven way to fast start your year and to make your kickoff more engaging is to crowdsource win stories before sales kickoffs. Don't wait. Jake Hofwegen (SVP Revenue Operations & Strategy) decided that he and [...]
Nine Ways To Make Your Kickoff Amazing
Here are nine ways to make your sales kickoff events amazing. Our proven strategies and tactics will make your sales kickoff event more impactful and engaging. Follow these best practices and you'll be recognized [...]
September 2018
The Best Agenda for Sales Kickoffs in 2019
Sales kickoffs serve a dual purpose: to celebrate the past year of success and to set the tone and goals for the new year. It’s important to create a kickoff and agenda that’s the [...]
August 2018
How To Create Compelling Events With Our Buyers
How to create compelling events with our buyers is on the top of the priority list for every head of sales. Who doesn’t want to improve forecast accuracy, close bigger deals faster, and create [...]