How Does Your Elevator Pitch Stack Up Against Elon Musk’s Pitch?
- by Elay Cohen
- April 18, 2016
- Sales Skills
Elevator pitch get a bad rap. Most lack structure and form and many sound like memorized words from a website or marketing brochure. When used properly, elevator pitches are very effective ways to communicate value, differentiate, drive urgency, and engage in conversation.
What would you say when someone in business or in a social setting asks you what you do? How comfortable are you giving your elevator pitch?
The key is to verbalize a simple english, short and punchy, conversational value-based elevator pitch. Make it engaging, personalized, and not a jargon-rich yawn-fest.
Here’s a proven framework you can use to improve your elevator pitch.
Your elevator pitch should be no more than two minutes. It’s hard. That’s why preparation and practice is important.
Inspired by Elon Musk’s amazing Tesla Model 3 reveal and record sales, I decided to break down his pitch and show you how it maps to the framework. I used his words spoken in his launch video.
Assume the role of a Tesla employee being asked what you do. Here is the reply:
Now grab a pen and paper. Write down your elevator pitch using the framework. You can do it. Say it out loud a few times. Then, grab your mobile device and record yourself going through it. Watch yourself. Practice. Record it again. Ask for feedback from your peers. Watch yourself get better.
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