How Does Your Elevator Pitch Stack Up Against Elon Musk’s
- by Elay Cohen
- April 18, 2016
- Sales Skills
SalesHood - Sales Enablement Platform
Elevator pitch get a bad rap. Most lack structure and form and many sound like memorized words from a website or marketing brochure. When used properly, elevator pitches are very effective ways to communicate value, differentiate, drive urgency, and engage in conversation.
What would you say when someone in business or in a social setting asks you what you do? How comfortable are you giving your elevator pitch?
The key is to verbalize a simple english, short and punchy, conversational value-based elevator pitch. Make it engaging, personalized, and not a jargon-rich yawn-fest.
Here’s a proven framework you can use to improve your elevator pitch.
Your elevator pitch should be no more than two minutes. It’s hard. That’s why preparation and practice is important.
Inspired by Elon Musk’s amazing Tesla Model 3 reveal and record sales, I decided to break down his pitch and show you how it maps to the framework. I used his words spoken in his launch video.
Assume the role of a Tesla employee being asked what you do. Here is the reply:
Now grab a pen and paper. Write down your elevator pitch using the framework. You can do it. Say it out loud a few times. Then, grab your mobile device and record yourself going through it. Watch yourself. Practice. Record it again. Ask for feedback from your peers. Watch yourself get better.
Let us know how we can assist you and your teams get up to speed faster and stay on message with your latest pitch and messaging.
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Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a SaaS sales enablement platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of Salesforce's sales productivity programs that accelerated its growth from $300M to $3B+ in revenue. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales reps resulted in unprecedented hypergrowth. He also created the Partner Relationship Management (PRM) category.
Based on my experience leading Sales Productivity at Salesforce, accelerating revenue from $300M to $3B, we’ve packaged our proven methodology into SalesHood, helping client after client achieve record breaking revenue growth.