Elay Cohen

About Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood a "software as a service" platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of salesforce.com's sales productivity programs that accelerated its growth from $500M to a $3B+ enterprise. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales professional resulted in unprecedented hypergrowth.

Create a Sales Onboarding Plan with The Rudnitsky Sales Playbook

By | 2017-06-16T18:36:00+00:00 June 16th, 2017|Categories: Onboarding, Sales Process|

Getting sales teams performing better and faster is the way to quickly grow business. It’s how we did it at Salesforce and it’s one of the most important initiatives for young startups, too. The first step to creating a scalable, revenue-generating sales onboarding plan is to align on metrics. We all want to front-end the process with

A Sales Manager’s Guide to Hiring Sales Reps

By | 2017-05-25T21:55:43+00:00 May 23rd, 2017|Categories: Sales Manager Best Practices|

The best sales managers set hiring targets and always make their hiring numbers. It’s an important part of the job, especially in high-growth companies. Sourcing and hiring the best salespeople is best thought of as a core part of a sales manager’s responsibilities. Use local marketing and networking events to build a pipeline of recruitment prospects

7 Ways to Inspire Sales Teams With Sales Communications

By | 2017-06-01T08:43:41+00:00 May 16th, 2017|Categories: Sales Manager Best Practices|

The best sales managers are the great communicators. Effective communications keep salespeople engaged, energized, and educated. The heart of sales productivity is to get the right information at the right time to salespeople, keeping the noise away from rep productivity.

Consider all the ways we communicate today. Our goal is to help our sales managers make every

Sales Enablement Tips for Marketers

By | 2017-05-29T21:55:58+00:00 May 14th, 2017|Categories: Marketing|

A healthy sales and marketing partnership is strengthened with sales enablement goals and metrics that are transparent and aligned. Sales enablement done right improves sales knowledge, tracks effectiveness, and boosts productivity. Sales enablement done right also informs marketing about what’s working and what needs to be improved. Sales enablement is the last mile of a company’s