Elay Cohen

About Elay Cohen

Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood, a SaaS sales enablement platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive", and credited for creating and executing all of Salesforce's sales productivity programs that accelerated its growth from $300M to $3B+ in revenue. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales reps resulted in unprecedented hypergrowth. He also created the Partner Relationship Management (PRM) category.

Ten Sales Enablement Guiding Principles

By | 2017-10-31T20:30:39+00:00 October 31st, 2017|Categories: Sales Enablement|

I was invited to attend the Sales Enablement Society event in Dallas and do a talk on Sales Enablement Guiding Principles. Here is a recap of my talk and a video highlighting some of the key takeaways for sales enablement professionals.

After spending years leading sales enablement at Salesforce during the hypergrowth years

The Definitive Sales Kick-Off Checklist

By | 2017-10-18T03:19:04+00:00 October 18th, 2017|Categories: Sales Kick Off Events|

Over the years, we have participated and lead hundreds of sales kick-off events. We know what works and we know what doesn’t work so well. I reflected on my deep experience to create a list of sales kick-off planning and execution tips. I shared the list on LinkedIn and crowdsourced the

The Proven Way To Do Reference Selling

By | 2017-09-29T01:22:52+00:00 September 29th, 2017|Categories: Sales Skills|

How are you and your teams leveraging references in your sales and customer success pursuits? How are you setting up reference calls for success? How are you preparing your buyers and reference customers with briefs to maximize conversations and reference call outcomes?

Here is a list of best

Virtual Reality and The Future of Sales

By | 2017-08-23T20:16:41+00:00 August 17th, 2017|Categories: Sales Coaching, Sales Training|

We hosted a Virtual Reality experience this week in New York with our friends at Collective[i]. I loved the experience. It’s amazing how far Virtual Reality has come in the last twelve months and it opened my eyes to the future. After trying out a number of Virtual Reality experiences like walking through landscapes on this

Exceed Quota with a Collaborative Sales Plan Template

By | 2017-08-07T01:28:45+00:00 August 7th, 2017|Categories: Sales Coaching, Sales Manager|

Collaborative sales planning is a proven way to get teams aligned on goals and exceeding quota. Front-line managers who get their teams to write down how they are doing against their attainment numbers are more likely to exceed their goals. Front-line managers who get their teams to visualize how they are doing and write down stretch