SalesHood - Sales Enablement Platform


Get your tickets today for $799. Price increases to $899 on March 1


At MULTIPLIERS, we come together to learn from each other and solve some of the biggest sales enablement problems we’re facing today.


This year’s conference is all about helping you advance your career and impact by developing your professional skills and collaborating with some of the most successful sales enablement executive on the planet. Become a better sales enablement leader with workshops and talks by successful practitioners.  


  • CONNECT with fellow sales enablement professionals
  • MULTIPLY revenue by maximizing your sales enablement programs
  • LEARN how to execute winning sales enablement strategies and tactics
  • INNOVATE and learn new ways of thinking in our LIVE workshops
  • SEE LIVE PRESENTATIONS from successful practitioners


SHEEVAUN THATCHER Head of Global Sales and Growth Enablement

LAURIE SCHRAGER VP, Revenue Operations and Education

MARK SICILIANO VP, Sales Productivity and Strategy


WERNER SCHMIDT VIce President, Sales Enablement

JILL GUARDIA Executive Director, Sales Enablement

AARON FARLEY VP, Global Sales Enablement

TENLEY BREEN Sr. Sales Enablement Consultant

CALLIE APT Senior Director Global Sales Enablement & Proposal 

RONALD T. THOMAS Senior Trainer

SHADI BUCKLIN Head of Sales Enablement at Zenefits

CHELSEA POLHEMUS Sales Enablement Program Manager

PATRICK AITKEN Director Sales Enablement

ELAY COHEN CEO and Co-Founder

ARTHUR DO CTO and Co-Founder


THE PEARL 601 19th Street
San Francisco, 94107



MARCH 23 – 24, 2020 | SAN FRANCISCO
DAY 1 | Monday March 23rd

Registration & Networking

Get ready, register and start networking with your fellow enablement professionals. Light lunch and healthy snacks will be available.


Keynote: Sales Enablement Vision to Value

CEO & Co-founder Elay Cohen and SalesHood customers will share the vision of the sales enablement industry with compelling value stories, data-insights, benchmarks and live demonstrations. 

ELAY COHEN CEO and Co-Founder


Influencing And Impacting Revenue Outcomes At Growing Companies

Laurie Schrager, VP VP, Revenue Operations and Education at Tealium shares how her and her team deliver revenue outcomes by executing cyclical programs from operations to analytics to enablement and to outcomes.

LAURIE SCHRAGER VP, Revenue Operations and Education


Networking Break

Enjoy healthy snacks and relax up on the roof-top deck. Network with fellow sales and enablement practitioners passionate about sales enablement.


Workshop: How To Create Compelling Value Stories With Data

Together, we’ll practice and improve interpersonal communications, creativity, authenticity and storytelling skills with live practice and improvisation facilitated by BraveSpace. You’ll learn how to share your program wins with your executives by creating and telling compelling stories with data.


Building The Business Case For Sales Enablement

Werner Schmidt, Vice President Sales Enablement at Sage will share how he developed a business case to secure funding and executive buy-in to invest in sales enablement as a top go-to-market initiative.

Werner Schmidt Vice President Sales Enablement


Hoodie Awards

We’ll recognize and celebrate our community of practitioners for their sales enablement program excellence and outcomes.


Evening Reception

Join us on our roof-top deck for a fabulous reception.

DAY 2 | Tuesday, March 24th, 2020

Breakfast & Networking

Come early for a healthy breakfast and networking opportunities.

9:00–9:45 am

Platform Roadmap Discussion with Founders

The co-founders of SalesHood will walk us through and demonstrate the SalesHood Platform roadmap. 

Arthur Do CTO & Co-founder

Elay Cohen CEO & Co-founder

9:45 to 10:30

From Usage to Adoption to Outcomes at Trinet

Jill Guardia and Tenley Breen share how they evolved their successful sales enablement program from high levels of SalesHood usage and adoption to measurable revenue outcomes.

Jill Guardia Executive Director, Sales Enablement

Tenley Breen Sr. Sales Enablement Consultant

10:30 - 11:00 AM

Break |  Networking

11:00-11:15 am

Keynote: Lessons Learned From Sales Kickoff Events

Demandbase’s sales strategy and success is built on a foundation of enablement excellence from crowdsourcing to coaching every day of the year starting with sales kickoff events. Mark Siciliano will inspire us with his proven methods and lessons learned to run highly engaging sales kickoff events.

Mark Sicliano VP, Sales Productivity and Strategy

11:15 to 11:30

Keynote: Domo Sales Enablement Success

Callie Apt, Senior Director Global Sales Enablement & Proposals will walk us through and demo how Domo is running sales enablement programs with leadership buy-in, manager engagement and correlation analytics.  

Callie Apt Senior Director Global Sales Enablement & Proposal 

11:30-11:45 am

Keynote: Product Certifications Reimagined

Aaron Farley, Vice President Sales Enablement at Tanium, will present on the topic of product enablement and product certifications. In this interactive talk, we’ll showcase the most engaging and results oriented product training and certification.  

Aaron Farley VP, Global Sales Enablement


Lunch | Networking


Overcoming The Fear Of Too Many Priorities Workshop

BraveSpace will guide us through an immersive workshop to help sales enablement professional prioritize their work, remove obstacles and be empowered to say no using the skills of improvisation to tap into meaningful communications through practice and simulation exercises. 


Break | Networking


Keynote: Building A Career In Sales Enablement

What are the skills and expertise needed to be a successful enablement executive from strategy to execution? Sheevaun Thatcher, one of the most successful enablement professionals on the planet, shares her key success factors and mindset to building a career as an enablement professional.

Sheevaun Thatcher Head of Sales & Growth Enablement


Keynote: Advocates and Allies of Women in Tech 

Eva Helén, Founder and CEO of EQ Inspiration, strives to improve equality in tech and the advancement of women to leadership by inviting men to the conversation. Eva‘s book on what men in tech are already doing to support equality and women’s advancement is coming out this spring. Based on her interviews and her 7 composite characters of men (at different levels of engagement and action) there is something that Every Man Can do to support women at work.


Eva Helen CEO


Hoodie Awards & Conference Wrap-up with Elay Cohen